China spotlights premium regional products to boost global trade, food safety

The China Council for the Promotion of International Trade (CCPIT) hosted a showcase of geographical indication (GI) products in Beijing on July 4, highlighting premium regional specialties as part of National Food Safety Publicity Week.

The China Geographical Indication Products Promotion Event is held in Beijing, China, July 4, 2025. [Photo courtesy of CCPIT]

The event aimed to boost public awareness of GI products — foods and agricultural goods known for their unique qualities linked to specific regions — and to promote the sustainable consumption of high-quality products with an emphasis on food safety.

Displays featured distinguished GI products 

Highlights included Fuding White Tea, wine from the eastern foothills of Helan Mountain, Yangxin Beef, Wuxi Hao Tea and Yellow River estuary rice. These items represent some of China's finest teas, wines, gourmet foods and specialty agricultural products from regions such as Shandong, Jiangsu, Ningxia, Guangdong, Guangxi, and Fujian.

CCPIT Vice Chairman Li Xinqian underscored in his keynote address that food safety is a cornerstone of national well-being and a top priority for consumers. He stressed that integrating China's premium GI products into the global agricultural supply chain is essential for promoting the sector’s development and strengthening the country's international competitiveness.

As of late 2024, China had certified 2,544 GI products, with their direct annual output exceeding 960 billion yuan ($133 billion), reflecting consistent year-on-year growth.

Li noted that the third China International Supply Chain Expo (CISCE) will take place in Beijing from July 16 to 20. The event will feature exhibition zones dedicated to the green agriculture and healthy living supply chains, showcasing leading products from various industrial segments. Organizers said these exhibits will demonstrate China's commitment to sustainable, high-quality supply chain development.