Beijing unveils new summer tourism campaign

Beijing's Municipal Bureau of Culture and Tourism has launched its "Splendid Beijing Summer" tourism campaign on July 9, featuring more than 150 summer-themed events, 6,200 cultural performances and over 3,800 public benefit cultural activities.

The initiative aims to attract residents and tourists to explore the city during the summer months, with programs designed around five key themes: graduation trips, study tours, art performances, suburban getaways and expanded night markets.

For graduating students, the bureau released "10 Things to Do in Beijing During Graduation Season." These recommendations include exploring a hutong, attending a performance, discovering a museum, and exploring a trendy art district. Many attractions are offering free admission or discounts to middle and high school graduates.

To enrich children's learning, the city is also developing themed summer study tours, with 10 routes for local students and six for international visitors, focused on traditional opera, intangible cultural heritage and nature experiences.

As a vibrant "city of performing arts," Beijing will also host a variety of domestic and international performances, ranging from plays and dance dramas to musicals and concerts.

For those looking to beat the heat, authorities have launched seven rural tourism routes showcasing cooler natural attractions, including primeval forests, alpine meadows and wetlands.

Beijing is also expanding nighttime entertainment with new night markets, outdoor movies, music festivals and late-night eateries across the city.

To enhance the visitor experience, the city is optimizing services, with some scenic spots and museums extending operating hours, promoting seamless immigration clearance for travelers, and improving the 24-hour "Beijing Service" integrated service center functions.